How Oregon Became the Epicenter of Craft Beer Culture
written by Jeremy Storton | illustration by Sophie Barlow In the fall of 1993, I walked into Deschutes Brewery for the first time. Bend was a sleepy mountain town of about 15,000 people with a well-known ski mountain. The micro-brewing fad had traction, but momentum was a few years off. Still, I was intrigued that Deschutes was a place where one could get beer with color and flavor, and not some giant factory pumping out industrial liquid widgets. In the early 1980s, Widmer, Bridgeport, Portland and McMenamins brewing companies pushed the legislation that would allow breweries to sell beer directly to consumers, thus breaking down the barrier between artisan and consumer. In doing so, they also showed us how to redefine ourselves through better beer experiences. In California, circa 1976, when the seeds that would grow into the craft beer movement were sprouting roots, the “Judgement of Paris” informed the…