Built Up Festival: The Future of Consumer Interaction


5:15 pm - 7:30 pm

Gallery 135

Join us at IDL in our ground floor gallery space for an evening exploring the Future of Consumer Interaction. Our heritage in the Oregon trail reminds us that our great state is founded on building opportunity from the ground up, and while the vehicle to get there has modernized since the days of covered wagons, that opportunity still stands. We see it in the brands, big and small, who have built businesses in Oregon and found success bringing second to none products to consumers around the globe. But in an ever-evolving industry, Oregon’s prime brands will face the challenge and opportunity of resonating with their consumers in uncharted territory.

Sip on complimentary wine & beer and enjoy a creative installation that considers modern renditions of a covered wagon while IDL’s Alex Vera prompts a conversation about the past, present, and future of brand/consumer interaction.

Gallery 135
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