In our first dissection of “Best Places,” we examined why and where people move to hit life’s reset button to find the live-work-play balance. We sifted data around population, income, economies and recreation until we had a manageable set and then the hard work began—getting to our six finalists, plus one wild card. In this piece, you’ll find some obvious choices of the best places to live in Oregon and some a little more obscure. In all, you’ll be reminded of why you’re here and why your relatives are inspired to move down the street.
Part university town, part cultural oasis, Ashland is the liberal bastion of Southern Oregon. Ashland attracts people who want to escape crowds of large cities. Cycling is a main form of transportation. Sustainability and green living are the norm.
Ashland is known for its thriving community of artists and intellectuals. With an emerging culinary scene and its proximity to some of Oregon’s best outdoor recreation sites, Ashland is no longer considered a tourist town, but a place to join the hippies and stay.
Ashland saw a surge in population in the 1990s, but has since steadied at around 21,000 people. The heart of the town is Lithia Park, which is celebrating its centennial this year. There are hiking trails, swimming holes and tennis courts— all stretching from downtown to Mount Ashland. In 2014, it was voted the second best public park in the United States.
Downtown Ashland is filled with small businesses run by locals. With arts events, independent film festivals, live music and farmers’ markets, the downtown has something happening year round.
Outside of Ashland, vineyards, mountains and rivers are only short drives away. Summer offers hiking in the Siskiyou Mountains or rafting the Rogue and Klamath rivers. In winter, Mount Ashland has alpine and Nordic skiing without the crowds of Mount Hood or Mount Bachelor. In the last decade, the number of wineries in the region has tripled, providing year-round tasting opportunities.
Southern Oregon University and the Oregon Shakespeare Festival are the two largest economic draws to Ashland. e community is highly educated and devoted to cultivating the arts and culture of the city. Most recently, new restaurants opening have put it on the culinary map, and a growing film scene has helped it become an independent filmmaking destination as well.
Median Home Price: $343,500
Median Income: $43,500
Fun fact: The first winery in Oregon was established in Southern Oregon.
Local Knowledge: Cathy Dombi, executive director of the Ashland Independent Film Festival
Favorite activities: exploring new restaurants, hiking and biking
“I see us living here quite a while. We live three miles from everything we need, and we like living more sustainably. It’s a really active community. You constantly see people riding bikes, playing golf, hiking and people really get involved in the arts here.”
Hood River has millions of acres of national forest and towering Cascade peaks, and is just an hour from Portland. It’s a popular tourist destination and has a strong economy (in fact, the lowest unemployment rate in Oregon). So why is it still a small town? Because it physically can’t be anything else.
The 85-mile Columbia River Gorge, in which Hood River is located, was designated a National Scenic Area in 1986. Because of the limitations of developing in a National Scenic Area, along with agricultural zoning in the fertile valley between Hood River and Mount Hood, and Hood River’s urban growth boundary, the town has little room to grow. In Hood River’s case that means maintaining a friendly small-town vibe in a charming place brimming with big city-like businesses.
Despite its reputation, wind is not a deterring factor for Hood River. It does kick up in the summer, which helped cement the (unofficial, but widely accepted) title of “Windsurfing Capital of the World.” In the winter, the wind relents and the rain picks up—though it averages about 10 inches less annual rainfall than Portland. The locals know when it’s raining in town, it’s snowing at Mount Hood, which is an easy forty-five-minute drive from town.
The surrounding area provides diverse recreational opportunities that attract windsurfers, skiers, and also kayakers, backpackers, runners, anglers, cyclists and mountain bikers. Across the river in Washington is the 1.3 million-acre Gifford Pinchot National Forest, the tiny town of White Salmon and its famous namesake river (popular with rafters and kayakers). Mount Saint Helens and Mount Adams are just about two hours from Hood River.
Economically, the area has diversified more in recent decades. Agriculture has been a steady driver of the area’s economy, with Hood River County’s “fruit loop” lined with orchards, farms and vineyards. The lush, rolling hills around Hood River have attracted more wineries and cideries lately. Technology, engineering and manufacturing companies have also set up shop, and the tourism industry is strong.
Hood River is like living in a breezy postcard. You’ll never be bored or have too much gear.
Median Home Price: $303,243
Median Income: $48,879
Fun fact: In the late 1800s, Hood River became famous for its apples, but after a big freeze, farmers replaced their apple trees with pear trees. Now, Hood River is the leading Anjou pear producer in the world.
Local Knowledge: Ashley Donkersloot, 28, director of operations at pFriem Family Brewers
Favorite activities: skiing at Mt. Hood Meadows, ski touring at Mt. Saint Helens and Mt. Adams, backpacking in the Cascades Range, paddleboarding in the Columbia, practitioner at Flow Yoga, going to shows at Columbia Center for the Arts
Hood River Trip Planner
There’s a local saying: all roads lead to Sisters.
Sisters is either the last stop or the first stop before going over the McKenzie Pass–Santiam Pass Scenic Byway, an 82-mile drive into the Willamette Valley. Located at the base of the Cascade Range, the town’s namesake comes from the Three Sisters volcanic peaks that frame the town. Seven mountain peaks and one butte surround the town, giving ample jaw-dropping panoramic views. For those who love mountain sports and four seasons, who love solitude and dense ponderosa forests, Sisters does not disappoint.
People from various walks of life take the plunge and move from California, Colorado, Idaho, Washington and even Ohio to reset in small town Sisters, because of its blue-ribbon schools, its proximity to the Cascade Range and the immense amount of recreational opportunities in skiing, mountain biking, paddle sports, climbing, fly-fishing, golfing, camping and hiking. The majority of four-wheel vehicles in town wear a crash pad, roof rack or bike rack (and in many cases, all of the above).
The Census does not indicate the number of residents from Northern California, Washington and greater Portland who live part of the year in Sisters. Just as there are seasonal jobs—fire crews and ski crews—so too are there second-home residents. Many live tucked away in the outskirts in the thick forest, some in neighborhoods, ranches and acreages in Deschutes County.
Telecommuters, retired professionals, artists, small business owners, tourism professionals, entrepreneurs, teachers, wildlife biologists, forestry professionals and wildland fire personnel populate the city. They come with intention of slowing down and waking up with crisp fragrant mountain air and ready to explore the nearby Peterson Ridge Trail, Three Creeks Wilderness, Deschutes National Forest or the Metolius River.
Sisters Folk Festival, Sisters Rodeo, Sisters Stampede and Sisters Quilt Show are seasonal and driving events that bring artists and visitors from around the world to the Central Oregon town. Sisters is the space where people understand simple living is quality living.
Median Home Price: $367,450
Median Income: $40,952
Fun fact: Sisters has a dark sky ordinance to protect the amazing star-filled nights.
Local knowledge: Brett Hersom, 40, interventional procedural consultant (health care industry)
Favorite activities: Backcountry skiing on Tam McArthur Ridge, riding singletrack on the Peterson Ridge Trail, fly-fishing the Metolius river, riding the scooter around with my daughter
“My wife and I both travel weekly for work. My aim was to land, reset and spend time in solitude. I feel that we’ve gained quality versus quantity in all that we are involved in—friends, community and recreation.”
Known for being the last stop on the Oregon Trail, Oregon City has outgrown its pioneer roots. While the history of Oregon runs deep in the town, a major revitalization project within the last decade has had Oregonians eyeing the town as a new place to stake ground. Oregon City is the new place to be if you’re looking to escape the crowds (and traffic) of Portland.
Downtown Oregon City feels like a step back in time, with historic architecture and a picturesque main street above the Willamette River. Strategic investments and renovations have kept it modern. Within the last five years, fifty new businesses have started in the city.
If a standard for Oregon’s best cities is craft breweries, Oregon City wouldn’t have made the list even five years ago. But within the last few years, four craft breweries have opened in town, creating a community and culture around craft beer.
The city attracts young families, with an active lifestyle. The river provides ample opportunity for boating, kayaking and fishing. At an ideal location in the Willamette Valley, the city is ideal for quick getaways to the mountains or the coast.
Economically, people living in Oregon City make more on average than people living in other parts of the state, and the cost of living is lower than more popular cities like Portland, Bend and Eugene. Oregon City is one of the fastest growing cities in Oregon, and we’re betting that it’s the next best place to be in the Portland Metro area.
Median Home Price: $248,400
Median Income: $59,429
Fun fact: A 130-foot outdoor elevator connects two neighborhoods in the city
Local knowledge: Brian Fosmark, firefighter with the City of Portland
Favorite activities: snow activities in the winter on Mt. Hood, camping and hiking at rivers and lakes nearby
“We moved to Oregon City for the centralized location for my job and proximity to both our families. We like the small town feel of the city and being close to Mt. Hood and the Coast. Oregon City’s nightlife has improved greatly in just the past three years and looks to continue.”
With Astoria comes civic pride. Meet almost anyone from Astoria and he mentions it’s the oldest American settlement west of the Rocky Mountains. Clatsop Indians lived here for thousands of years before the Lewis and Clark expedition, John Jacob Astor and the British explorer David Thompson. Landmarks, museum displays and books have been created about Astoria as the heart of fur trade in the Northwest. A good portion of immigrants came from Scandinavia.
Transient behavior has flowed in Astoria for more than a century, just as it does with the surrounding waters of the Columbia River and Youngs Bay. The Astoria–Megler Bridge, a steel cantilever through truss bridge, looms at the edge of town, connecting Washington to Oregon over the Columbia River.
Astoria is quintessential Pacific Northwest—beer, arts, outdoors and moody weather. Fort George Brewery combines local culture by offering a porter made with coffee. The region knows what it loves. Younger generations fill positions at the historical society, museums, bars and restaurants. Fishing, logging, government and the hospital are still main draws for the workforce. Retirees and second-home dwellers reside part of the year and round out the demographic profile of Astoria.
Progress and change don’t come without an uncomfortable period. Astoria is undergoing a renaissance and affordable housing is an issue. The city government is working on viable solutions to build tiny homes and accessible dwelling units to meet the renter demand. Northern Californians come to relocate. People from Portland weekend so much in Astoria that they either make the drive or bike, or they move to the coast altogether.
Median Home Price: $228,700
Median Income: $42,161
Fun fact: Home of the famous movie The Goonies
Local knowledge: Conner Lincoln, 25, waiter and passionate Astorian
Favorite activities: hiking any one of the trails around Astoria, reading about local history
“Many people go away to college but come back to Astoria. Or people visit here; they see we do have nice weather—though it does rain—which is what keeps me here, as well as Astoria’s cornerstones, like its history, camping, biking and hiking.”
A sign posted in Joseph reads: “This little town is heaven to us. Don’t drive like hell thru it.” Welcome to the town of unhurried life, spotty traffic and silent horns.
Joseph doesn’t show up on a lot of maps, but it is a mainstay on lists of the top places to visit in Oregon. About six hours east of Portland and four hours from Boise, the town has a population of a little more than 1,000 people. The Wallowa Mountains rise to the south, a majestic and powerful backdrop with the moniker “Little Switzerland.” There are no stoplights and no chain businesses (except for the Chevron gas station). The revered Eagle Cap Wilderness spans more than 350,000 acres across a wild and rugged landscape, a backpacker’s dream.
Wallowa Lake is a glacial-carved lake at the base of the mountains, just minutes from town. Hells Canyon straddles the Idaho-Oregon border thirty miles away, a truly wild arena for fishing, rafting and hunting.
If you go to Joseph in the summer, it’s hard to understand why more people don’t put down roots there. For decades, Joseph and the surrounding area offered ample job opportunities for working-class families in the logging industry. With the decline of logging in the 1980s and 1990s, Joseph’s economy was bolstered by bronze foundries producing statues for local, national and international clients. Agriculture remains a backbone of the economy, while tourism, healthcare, education and government agencies round out the major employers. Businesses such as Stein Distillery and the new (and still in progress) Jennings Hotel have piqued regional interest in the town’s potential.
Median Home Price: $169,669
Median Income: $38,633
Fun fact: At 8,000 feet deep, Hells Canyon is the deepest river gorge in North America
Local knowledge: Cheryl Coughlan, 48, executive director at the Josephy Center for Arts & Culture
Favorite activities: skiing at Ferguson Ridge Ski Area, standup paddleboarding at Wallowa Lake, attending art classes and events at the Josephy Center
“Here, we could trust that our kids could ride their bike to school, or walk to the lake and spend the day at the lake. I feel like a lot of the kids here are taught a work-ethic and given a lot of chance to be independent.”
When the annual UFO Festival began in McMinnville in 1999, the conference recalling the 1950 extra-terrestrial sighting may have been the most excitement the small town had seen since TIME magazine came to town a half century prior to photograph the farmers who saw the flying saucer.
At that point, aliens wouldn’t have gleaned much competitive intelligence from what would soon become the country’s premier pinot noir growing region. McMinnville is now surrounded by nearly 20,000 planted acres and 700 Willamette Valley vineyards. A new Wine Walk encounters twenty tasting rooms in the immediate area. The International Pinot Noir Celebration packs the town with foreign accents every July as it has for the past thirty years.
Always abuzz, downtown continues to reap the benefits of an urban renewal plan that the city enacted in 2013. Historic buildings have been renovated, and tax-incentive districts have brought new construction. Historic Downtown McMinnville flutters with boutiques, bookstores, specialty food stores and art galleries. Over the past five years, restaurants such as Pura Vida, Community Plate and Thistle have joined the longtime local favorite Nick’s Italian Café.
The town’s population has grown twenty- ix percent since 2000, with the velocity of newcomers increasing.
If it were only the sybarite’s life wining and dining, McMinnville would not have made the 1859 final cut. A strong academic culture pervades the campuses of Linfield College and Chemeketa Community College Yamhill Valley campus, where, in the case of the latter, students can earn degrees in viticulture, while working in Oregon’s winemaking capital, much like in France’s Université de Bordeaux.
Median Home Price: $238,800
Median Income: $45,191
Local knowledge: Zach Hixson, 38, artist
Favorite activities: McMinnville farmers’ market
“One day we came to McMinnville, and I thought we drove past it. We looped around and found a park off of Third Street. I looked at a gorgeous old building and though that we would like to buy. We eventually bought it. And it was sort of instantaneous—people would look you in the eye and smile at you. The idea of being able to be an artist in a small town—I’ve gotten so much love and support. I can drive out of town and in five minutes be in a beautiful area to paint.”