In the Umpqua Valley, celebrate the pioneering spirit of the region and abundant recreation available for all to enjoy. Founded in 1984, the winegrowing region is celebrating its 30th anniversary. The history dates back to the 1880s when German immigrants planted the first wine grape vineyard in the valley. Today, it is home to 24 wineries, more than 40 different wine varieties, and the start of many treasured memories you’ll create while exploring the region.