Amai Unmei


Amai Unmei is a contemporary interpretation of classic apparel for the savvy style maven. Known for simplicity, clean lines, and rich eclectic colors, Amai Unmei updates traditional silhouettes with modern fit and impeccable style. Designer Allison Covington took steps to launch the high-end women’s apparel line under the name Amai Unmei (ah-mah’-ee oon’-may)-–Japanese for ‘sweet destiny’.

She was inspired by the Japanese high art of tsutsumi, or wrapping; in this case, the wrapping of the body. Amai Unmei launched it’s first collection in the fall of 2006. The Designer: Amai Unmei has been featured in national and international publications and websites. Allison Covington is the creative inspiration behind Amai Unmei. Allison launched the Amai Unmei line in the Fall of 2006. She was instantly recognized for her contemporary bias cut dresses and posh silk brocade coats, as well as attention to detail and love of fine fabrics.

Her goal is to create clothing for women who embrace fashion and dress with an effortless elegance and confidence. Amai Unmei design house is headquartered in Portland, Oregon where Allison designs women’s ready to wear and made-to-order for private clients.