Wine consumers and wine tourists can raise their glasses in a toast to the times. Prices have dropped, and wineries are courting tourists through their tasting rooms and wine clubs. The industry is in the hands of hundreds of small, family-owned wineries where visitors can often meet and talk with the people who craft the wine. The state’s wild, scenic beauty, its reputation as a foodie culture and a genuine place to taste wine attract many out-of-state tourists. And instead of all roads leading to Newberg or Dundee as they did in the ’80s and ’90s, wine lovers can get their fix in tasting rooms from Hood River to Ashland.
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